Final | October 2018 | v1.0.0 | OFFICIAL-Public | QGCDG


A principle is a fundamental truth or proposition that serves as the foundation for a system, for a chain of reasoning or a rule that governs one’s behaviour. Principles are a broad philosophy that encompass personal beliefs and values and guide an organization irrespective of changes to the type of work or services offered. They create a culture where everyone understands what's important including both internal and external stakeholders. Principles can inspire people to be a part of the shared vision.


A practitioner in the context of this guideline can include one or more of the following roles:

  • Digital and ICT strategic planners
  • Agency and service strategic planners
  • Workforce planners
  • Business analysts
  • Information managers.


Articulating the principles that are required to drive the direction of the agency is an important part of the visioning and strategic planning process for an agency. Principles should be developed in consultation with stakeholders as part of a workshop.

The first step to identifying principles is to articulate the values. The Queensland Government has an overarching set of public service values that can be used to assist with the framing of principles.

Practitioners should facilitate a discussion with stakeholders to identify the policies, rules and procedures in in the current environment that:

  • have a negative impact or constrain the achievement of the vision
  • are unnecessary obstacles in the way of getting your product or service being delivered to customers in a way articulated in the vision
  • are irrational and don't support the business to achieve its future objectives or vision.

As part of the workshop, attempt to challenge and reframe these past rules into principles as well as generate principles that reflect the overall values of the agency:

In general terms principles should:

  • arise from personal beliefs and values of the organisation as a whole
  • be developed in collaboration with stakeholders
  • be relevant to and consistent with the overall vision for service delivery
  • reflect the experience the agency wants to deliver to its customers
  • should not outline the exact ‘how to do’, but instead emphasise what is important to the business and its customers.

The principles may guide behaviour with respect to the use of digital technology, guide decision making with respect to investing in digital technology or guide the design of digital systems.

Next steps

The methods outlined in this guideline are iterative. It might take several workshops with several diverse groups of people to articulate the final digital or ICT principles.

It is important to ‘play back’ the outputs of workshops to participants within a short timeframe from the workshop. This will maintain interest and ensure the participants feel like their time to participate was worthwhile.

Once the digital or ICT principles have been defined, the resulting business strategies can be defined.




Queensland Government public service values

DIGITAL1ST principles

Last Reviewed: 24 October 2018