Analytical content (Definition)

Structured content optimised to support query, investigative or decision making activities. Analytical content will contain not only base information, but incorporate information derived or transformed from the original sources. Analytics may take the form of: Operational information: sourced over a short timeframe, but provision is time critical; Tactical information: sourced over the medium term, with longer lead times on provision; or trategic information: sourced over the long term, but often requested ad hoc and at short notice. Analytical content will typically be purposefully de-normalised when compared with Transactional content. Analytical content is primarily query or read only. Examples include: Banking reconciliation report; Customer service centre activity report; Budget trend analysis; Cash flow analysis; Data warehouse; Pivot tables.

Last Reviewed: 15 February 2018



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