Customer Intimacy (Definition)

One of the three disciplines in the Treacy-Wiersema Value-Discipline Model on which an organisation may focus its energies. This discipline is characterised by occupying only one (or a few) high-value customer niches and being obsessive about understanding the individual customers in detail. Market leaders with this focus excel in customer attention and customer service. An example would be the Family Doctor or a Personal Trainer. (See also "Treacy-Wiersema Value-Discipline Model")


Last Reviewed: 24 January 2018

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