Mobile app (Definition)

App is short for ‘application’. It can be defined as a software designed for use on mobile devices such as smartphones, tablets. The functions of a mobile app can be loosely categorised as information retrieval such as the Queensland Schools app which allows a customer to locate the nearest school and contact details, transaction-based to support a customer’s experience in accessing goods and/or services (Crime Stoppers Queensland, SES, GraffitiSTOP) or behavioural change/educational such as the anti-bullying app The Allen Adventure. Generally, mobile apps can be classified into the following types: mobile-optimised website (or web app), hybrid mobile app, native mobile app and digital publication.


Last Reviewed: 15 June 2018