Mobile-optimised website (Definition)

Also known as ‘responsive website design’. A website that has been designed and formatted to adapt dynamically across a range of computing platforms including desktops, tablets and smartphones. Mobile-optimised websites usually accommodate three screen layouts (i.e. states) to provide the best user experience across a wide range of screen sizes – smartphone, tablet and desktop. This is achieved by design elements and content being re-ordered, re-sized, removed or replaced to optimise the experience to the intended device. Mobile-optimised websites are not downloaded as an app from an app store and do not ‘live’ on a device. As the name implies they are HTML based websites that load and are viewed within the web browser on the mobile device (e.g. Safari, Chrome etc.). Mobile-optimised websites will only work within network coverage areas. Mobile-optimised website updates are available to everyone as soon as the website is updated on the internet. Responsive websites are able to determine the platform and device size when viewed and adapt their look and feel to best suit the user experience. Example:

Last Reviewed: 15 June 2018



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